What it shows
The foundational taxonomy diagram from the Jaipur “What is Culture Code?” workshop, slide 007. A two-branch tree opens from a central root, one branch labeled Tangible and one labeled Intangible. The Tangible branch carries leaf nodes for physical environments, material culture, visual symbols, cultural objects, and geographic and built environments. The Intangible branch carries leaf nodes for practices, narratives, values, histories, and rituals. The visual register is restrained: black-bordered rectangular nodes, light gray background, orange connecting lines that signal flow between coequal branches rather than hierarchy within a tree.
Why it matters
The slide is the visual statement of Direct Create’s foundational position: identity has a structure, the structure runs across tangible and intangible registers in parallel, and reading identity well means holding both registers at once. Every Direct Create concept that follows (the six-layer Culture Stack, the vocabulary-grammar-expression Culture Code, the four forces, the cultural referencing flow) is a downstream specification of this taxonomy. The diagram does the heavy work of fixing the underlying claim in a single readable image.
Reuse notes
The diagram is house style for Culture Code and Culture Stack explanation. The black-box and orange-connector vocabulary should be preserved across reuse, since it is now a recognizable visual signature of Direct Create’s framework presentations. Adaptations for client-specific decks may collapse the leaf nodes to whichever subset the client conversation needs, but the two-branch root (Tangible, Intangible) is canonical and should be preserved. Do not invert the orientation or swap the connector color without flagging to Rajeev.